The Recession Never Was

Okay, for most of us the recession happened and in some cases, it's still happening. However, there are many people whom I have spoken with who felt a pinch, but adjusted and are now nursing that small wound. How did they do it?
1) They had a solid business plan
2) Took Action
3) Kept Going!

As BUSINESS OWNERS we have the authority to make the necessary changes that will help us either stay open or dissolve. It's not like a job where we are waiting to be laid off or given some kind of bad news that will shape the way we do things, but we are actually IN the driver's seat with the ability to make our businesses a top priority.
Just recently I was going over my sales and marketing plan of my overall business plan. Re-visiting some of the areas where I have made great strides while also digging for new information that I may have missed before.
Today I am embarking on testing with flyers.
I want to get the best message out to the right people and draw them to me rather than me waiting around or cold calling them to see if they're interested in anything I have.
Also, I am changing the website so that I can see if something else will help me get the leads I need.
Okay, that's it for today. Would love to hear from you!

Go Deeper Young Grasshopper...Go Deeper...

We are now here in the Spring of our existence after a tumultuous 2008.
I hope that we all are moving forward with our marketing plans, businesses and most of all MAKING MONEY! Over the past few months we have been revamping our sites, business approaches and of course testing and re-testing our services as well as our products.
What we learned over the past few months is to KEEP GOING! We learned that despite all of the economic woes and bad news that is so readily available we have the ability as business owners to ADJUST our plans. It is so vital to design a business plan that will weather the storms that will come against it and to remain resilient. Is your business plan like this? I hope so...
We developed a business plan nearly 8 years ago and since that time at least twice a year we re-visit that plan and see how it fits into the our overall business. While we may turn on the computers, phones, fax machines and doors to our business there is nothing that can replace our department that deals with our CUSTOMERS! They are the LIFEBLOOD of our business and it is here that I emphasize HOW MUCH OF YOUR BUSINESS PLAN IS DEDICATED TO LEAD GENERATION, CUSTOMER ACQUISITION & of course CUSTOMER SERVICE?
Today we have at our fingertips the internet whereas days gone by we only had at our disposal telephones, the door to door system and other resources which almost made our businesses a local business. Now, with the internet we have a much further reach.
So, as we look deeper at our business plans let us look into our #1 service....PEOPLE!