The Recession Never Was

Okay, for most of us the recession happened and in some cases, it's still happening. However, there are many people whom I have spoken with who felt a pinch, but adjusted and are now nursing that small wound. How did they do it?
1) They had a solid business plan
2) Took Action
3) Kept Going!

As BUSINESS OWNERS we have the authority to make the necessary changes that will help us either stay open or dissolve. It's not like a job where we are waiting to be laid off or given some kind of bad news that will shape the way we do things, but we are actually IN the driver's seat with the ability to make our businesses a top priority.
Just recently I was going over my sales and marketing plan of my overall business plan. Re-visiting some of the areas where I have made great strides while also digging for new information that I may have missed before.
Today I am embarking on testing with flyers.
I want to get the best message out to the right people and draw them to me rather than me waiting around or cold calling them to see if they're interested in anything I have.
Also, I am changing the website so that I can see if something else will help me get the leads I need.
Okay, that's it for today. Would love to hear from you!