Building The List

One of the most important aspects of your online business will be to create a list. A dedicated, pre-determined, pre-disposed group of people whom you contact on a consistent basis that want to hear from you for mutual benefit. It takes time to build and with every product or service that is on the market to help you build your list it would take too much of your time to discover them all. So, we wanted to key you in on some traditional techniques that are as relevant today as they've always been. I want us to name just a few in this article and we'll explore more as time goes by. Traditional Marketing: Event Hosting Co-op Advertising Co-op Marketing Partnering Event Hosting: By far, this has been the most successful for my business over the years because you have already come in contact with the people who will be on your list. They will have already spoken with you and been in contact with the products and/or services that you have to offer firsthand and face to face. So, they will develop a relationship with you that is unmatched because they have a face, name and place to relate to that will keep you all connected. Co-Op Advertising: Some will believe that Advertising and Marketing are the same thing, but they are two totally separate techniques that achieve results, but you achieve those results in Advertising in this way. In Advertising you have to walk potential clients through your process. You have to "set up" in their minds the "DRIVE" for them to do business with you. You have to ATTRACT them to you in different ways and that is what Advertising is. When you do it CO-OPeratively "with others" it helps to save you costs by everyone advertising together, but it also helps to get the message to the people. When more hands and minds are on deck to help spread the message, then you are sure to maximize the "man hours" spent on a campaign. Co-op Marketing: Now, this is where you are making sure to increase the VALUE of a product or service in the eyes of your potential clients. You will spend time developing campaigns or combining ideas on HOW TO increase value in the minds of those whom you want to reach out to. This may take time to do initially, but it is essential to your overall and long term success as who we call A MARKETER. When it is done cooperatively, then again your efforts coupled with others efforts maximize on the time and amount of people you can reach. Partnering: Overall this is the where good business comes into focus because it takes into consideration what we call "TEAM EFFORT"! Many times when we open a business, we tend to work in seclusion of others and sometimes that can be good, but to really make your business come to life you have to get out there with others. Bounce your ideas and theirs off your head and by all means try them out. Having a business, any business is IMPORTANT during these times where so much of the job market has been dissipated and curtailed. However, you don't have to do it alone and that's why we created this space for such an effort. To motivate yourself even on days when it feels like success is impossible is one of the most progressive things you can do at the outset of your business, but to keep going at it will require some interaction with others. Now, some of you may disagree, but it has worked more often than not for my business and I look forward to hearing from you on how these suggestions have helped you in your business. Bye for now and I look forward to your SUCCESS!

It's What You Offer

So here we are....3 months into this new year and it seems that the economy is in the toilet (to say the least) and we are on the brink of closing all kinds of businesses.

We should all be rest assured that staying in business is the ONLY way to fight in this battle so we've got at our disposal one another to do business with in this new age of innovation!

Have you ever noticed the Amish? They have an economy that is strong and with limited dependence on the "outside" world. They buy, sell, barter and trade with one another in a way that we (on the outside) now have to pay attention to.

I was reminded last night while listening to one of my most brilliant mentors that our problem is not credit (in terms of money), but credit in terms of our CREDIBILITY. When we do shoddy business and expect to be paid for what we haven't done, then our credit (credibility) goes in the can.

When we learn to do business with each other and go for quality, then we never have to worry about our "CREDIT (Credibility)" in any business. Doing good business is not just what you offer, but also how you offer it and most of all offering good products and good services.....

Claude Hopkins The Father of Scientific Advertising

Good Day Everyone!
Maybe you've heard of him or maybe not, but I want to shed some light on this man who has and continues to inspire some of the best men and women in the world of advertising, marketing and sales.

Claude Hopkins became one of the most important men to uncover the understanding that advertising is in fact a science. Written during the 1920's, his book, "Scientific Advertising" revolutionized how salesmen at the time appealed to their customers.

Now, it may not be important to note, but as America was in the throes of the "INDUSTRIAL REVOLUTION" when he was born it stands true that the countless men and women who became outstanding in the field of sales would adopt his thinking in order to take the world by storm with American made products.

An economically robust America meant competition and he, Claude Hopkins, being the father of the thought of advertising as a science would transform American business.

It wasn't until this man got his readers to get into the customer's mind and relate to their thinking by telling the stories of their companies were they able to outsell their competition. It is a theme that exists until today.

In short, he got us thinking more about telling how much our products and services will benefit our clients and customers and then relating to them with what we have.

I would suggest that we all take a look at his work:

SCIENTIFIC ADVERTISING. Here's a free link to read it

(http://www.successprofessor.com/scientific_advertising/)

See what his ideas are that have lasted over 100 years.....Would love to hear your feedback!