Building The List

One of the most important aspects of your online business will be to create a list. A dedicated, pre-determined, pre-disposed group of people whom you contact on a consistent basis that want to hear from you for mutual benefit. It takes time to build and with every product or service that is on the market to help you build your list it would take too much of your time to discover them all. So, we wanted to key you in on some traditional techniques that are as relevant today as they've always been. I want us to name just a few in this article and we'll explore more as time goes by. Traditional Marketing: Event Hosting Co-op Advertising Co-op Marketing Partnering Event Hosting: By far, this has been the most successful for my business over the years because you have already come in contact with the people who will be on your list. They will have already spoken with you and been in contact with the products and/or services that you have to offer firsthand and face to face. So, they will develop a relationship with you that is unmatched because they have a face, name and place to relate to that will keep you all connected. Co-Op Advertising: Some will believe that Advertising and Marketing are the same thing, but they are two totally separate techniques that achieve results, but you achieve those results in Advertising in this way. In Advertising you have to walk potential clients through your process. You have to "set up" in their minds the "DRIVE" for them to do business with you. You have to ATTRACT them to you in different ways and that is what Advertising is. When you do it CO-OPeratively "with others" it helps to save you costs by everyone advertising together, but it also helps to get the message to the people. When more hands and minds are on deck to help spread the message, then you are sure to maximize the "man hours" spent on a campaign. Co-op Marketing: Now, this is where you are making sure to increase the VALUE of a product or service in the eyes of your potential clients. You will spend time developing campaigns or combining ideas on HOW TO increase value in the minds of those whom you want to reach out to. This may take time to do initially, but it is essential to your overall and long term success as who we call A MARKETER. When it is done cooperatively, then again your efforts coupled with others efforts maximize on the time and amount of people you can reach. Partnering: Overall this is the where good business comes into focus because it takes into consideration what we call "TEAM EFFORT"! Many times when we open a business, we tend to work in seclusion of others and sometimes that can be good, but to really make your business come to life you have to get out there with others. Bounce your ideas and theirs off your head and by all means try them out. Having a business, any business is IMPORTANT during these times where so much of the job market has been dissipated and curtailed. However, you don't have to do it alone and that's why we created this space for such an effort. To motivate yourself even on days when it feels like success is impossible is one of the most progressive things you can do at the outset of your business, but to keep going at it will require some interaction with others. Now, some of you may disagree, but it has worked more often than not for my business and I look forward to hearing from you on how these suggestions have helped you in your business. Bye for now and I look forward to your SUCCESS!

How To Take You and Your Business To THE NEXT LEVEL

When I first started out in business for myself it wasn't just to make a living, but to MAKE A DIFFERENCE and that's basically what I want to share with you. As an on and offline marketer with some experience and alot of vision I would like us to turn our attention to the one thing that keeps any business afloat. REPEAT CUSTOMERS! Some say, repeat business; returning clients; etc. What I want to share is that when you look at your business (if you're already up and running) you should see your business as having too much business and never I don't have enough business coming in to keep my doors open. Let's face it, you went into business to make a difference for yourself and your family(in many cases) so that you could choose your own destiny. Your option to open a business when, where, why and how you want to is vital to your success and developing a clear cut system will make you even more successful as you just keep making sales and getting those repeat customers to do business with you instead of your competition. Case and point. With over 20,000 Dollar Stores in the U.S. alone there is still a place for Walmart? With as many Starbuck's there are and Dunkin Donuts did you know that the local non-franchise coffee shops are still making alot of money and being successful because they often can do things much faster than a franchise while still offering a smaller selection or little variety to customer just like you and me. You see, it's not about being a major company, but it's definitely about making a major impact in the community where your business is by servicing the needs that people come to you to supply. So, where does that put you today in your business? Are you happy with your customer base and want to interact with them more? Or are you stressed over just how to get them to continually support your business and keep your doors open? Well, stress NO MORE because we're here to help make a big difference for you and your company to not just survive, but to THRIVE! We want to HELP YOU ACHIEVE greater results with what you're already doing and to tweak what you have that is not as successful by getting you to the NEXT LEVEL. Drop us an email: MSBIandAssociates@gmail.com AND AND LET US KNOW WHEN TO CONTACT YOU TO HELP TAKE YOUR BUSINESS TO THE NEXT LEVEL! Bye for now...

The Truth About NO SOLICITING And How To Get Around It To Prospect

Hello Everyone!

As marketers we are always confronted in one way or another with potential clients/customers with this message. From a person's body language and often through their signage.

I wanted to share with you one of the ways that I am learning to use.

It's called, "FAX BACK MARKETING". Now, many of us may not have thought to use the fax machine except to send our message out, but what if there were a technique that you could use to get people to fax you instead with their inquiry.

This is how it works:
*You just walk into the target businesses with a one sheet double sided message.
*On one side is your advertisement
*On the other side is your fax back form with 5 or 6 lines on it that they will fill out and send back to you. (1. Name of their business; 2. Their telephone #; 3. The best time for you to call them back; 4. Type of business; 5. (If you sell multiple items ask what they are interested in; 6. What you offer

You simply walk in and hand that to them and walk out. SIMPLE PLAN.
They are bound to read your sales piece and make a decision. Either to throw it away (which in the end will save you alot of time, money and energy because you will take them off of your "COLD" list) or they will keep it and call or fax you back.

Remember, keep a list of the businesses that you have already reached out to so that you will know which you went to and whether or not to go back.

Also if you look up the word solicit in the dictionary you will see that nothing we just revealed to you denotes its definition.

Business Card Marketing

I just received some business cards today with an interesting twist. Not only were they handsomely done, but they included something that many cards that get tossed don't.

A REFERRAL PROGRAM!

So, while the person was handing them to me they said, "you are holding $100 in your hand". I was looking quite puzzled because in my world money doesn't look like a business card. Funny thing once I turned to the back of the card it read "$20 for each paid referral" of course I was holding five in my hand and then it hit me.

Many marketers are out there trying to get people to take their card in order to remember who they are when in fact one of the key ways to get them to keep your card is to offer them something in return.

Which leads me to the important part. When you decide to get business cards see if there is a way for you to offer those who can be your eyes and ears as well as your "virtually no-risk partners" a piece of the action. I believe that this will cut down on alot of your cards being thrown away.

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